Digital Marketing services

Search Engine Optimization (SEO)

Professional Search Engine Optimization (SEO) Company like LightenWeb Technologies help to improve search engine ranking of the websites and blogs and do our best to take the website and blogs of our clients to higher ranks in every search engine like Google and Bing. We have a team of highly qualified and technical team of offering the high end services to our clients.

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Mobile Marketing

Leveraging on our years of experience, we hold expertise in offering Mobile Marketing Service to our respected clients. This marketing service is imparted by our adept professionals using progressive technology. In order to meet exact requirement of the clients, our diligent professionals impart this marketing service as per the set quality standards.

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Online Reputaion Management

We know that different businesses and individuals have distinct reputation management needs. LightenWeb Technologies offers reputation management services for both businesses and individuals. Online reputation management (ORM) services can help you stop, fix and prevent PR disasters, as well as protect and promote your brand. It adds value to your brand, contributes longevity and visibility to your career or organization.

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Conversion Rate Optimization

Conversion Optimization (or Conversion Rate Optimization) is the science and art of getting a higher percentage of your web visitors to take action and becoming a lead or customer. LightenWeb Technologies provides services that deliver improved conversion rates for e-commerce and lead-generation websites. With us you can significantly improve your conversion rate without adding extra work for your web or marketing teams.

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Pay Per Click (PPC)

We are expert in managing PPC (pay per click) campaign for every kind of industry. We have a dedicated team of professionals to run PPC campaign, monitor the campaign for better results and high ROI (return on investments). No matter what your budget is, we have plans for every kind of budgets whether it would be small or large.

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Social Media Optimization

As a SMO company India, we understand the power and effectiveness of Social Media in every sphere of our lives. Social Media not only influences the buying preferences but it has also evolved as promoter of buying preferences of consumers in this digitally driven world. We will bring upon Social Media initiatives and promotions to drive digital marketing.

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Social Media Marketing

We understand how your website, app, PR, media, SEO and online advertising, all contribute to never-ending two-way conversation between you and your customers. We dig into your current presence, analytics and data to help clarify your needs, reveal new opportunities, and chart a specific, measurable plan for long-term social media success. We identify, nurture and grow leads that convert into paying customers.

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E-Mail Marketing

Unleash the infinite opportunities of email marketing with LightenWeb Technologies Online email campaigns have surfaced as the most effective and affordable online advertising methods available to marketers today as businesses can see the results of email marketing in their measurable ROI. Contact us to o get the finest, cost effective and efficient bulk email marketing solutions.

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Why You Need Digital Marketing ?

Cost effective than traditional marketing

Small businesses have little resources and catitalization. This is why Digital Marketing provides them with a better and much more cost effective marketing channel that delivers results.

Help generate better revenues

Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues.

Caters to mobile customers

Mobile gadgets have evolved from being mere alternatives fro laptops and personal computers, into something that is influencing their puchasing decisions.

Build brand reputation

Delivering on what you promised will help you develop a better relationship with your targeted audiences. your brand is very important face value of your company and we handle this repuation very well.

Better ROI for your marketing investments

The key to success in digital marketing however, is to generate a steady flow of targeted traffic that converts into sales and leads. The more your business generates this kind of traffic.

Earns people trust

Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined or availed of a product or service marketed by a particular business.

Facilitates interaction with targeted audiance

Interecting and providing your customers with proper engagement points can give you an insight of what your targeted audiences wants.

Levels the online playing fields

Digital marketing provides small and medium businesses the chance to compete and attract their share of targeted traffic. Small companies now have the resources to perform sales and marketing processes.

Digital marketing delivers conversions

Online businesses marketing products and services online measure success by the percentage rate of incoming traffic gets converted into leads, subscribers and sales.

Planning Process of Our Digital Marketing

Identify Your Target Audience

We identify multiple targets and rank them in order of importance so that we can allocate resources accordingly. Profile each target group and understand their requirements and expectations so that we can pitch our costs and benefits at the correct level.

Set Your Objectives

Possible objectives could include awareness raising, entering new markets, launching a new product, focusing on sales, or internal efficiency (decreasing marketing costs, reducing order-taking and fulfilment costs, or improving customer retention rates).

Decide Upon Marketing Mix

we choose a mix of digital marketing activities that will help in achieving client's objectives and fit with any existing traditional marketing activities. All the recommendations are derived as a result of an in-depth study of marketing trends.

Deciding The Budget

Careful budgeting allows us to prevent costs spiralling out of control. By identifying the returns we expect to make from your investment in digital marketing activities you can compare these with the costs in order to develop a cost/benefit analysis.

Executing The Plan

Once you are done with recognizing your target audience, setting up objectives, assessing the marketing mix, and deciding the budget, the next step is the execution of the campaign. The plan should also cover other non-internet marketing activities.

Mesuring The Results

Build in feedback mechanisms and regular reviews to enable you to assess the success of your activities. After the implementation of the plan, our experts keep analyzing the results of your campaign to measure the effectiveness of the marketing efforts.